Smell ready
In a long and lonely lockdown guys forgot how to be attractive.
With AXE they could at least smell ready when the time came to get back out there.
We approached AXE with this idea which we sold, shot and aired from our bedrooms in lockdown.
Mood boosters
Hemp infused AXE helps you see the bright side of social distancing dating.
48hr fragrance
New AXE body spray lasts 48hrs, so even after the longest journey you can arrive smelling irresistible.
(We wrote this one before moving agencies so weren’t involved in production)